Product Designer
Recently Founding Designer at Theoriq.ai
Timeline
2024 - Present
Role
Founding Product Designer, Design Engineer
Skills
- Product Design
- Design Engineering
- Design Systems
- Brand Design
- Marketing Design
Theoriq
Joined an early-stage AI startup focused on AI Agents needing to establish design practices from scratch while scaling rapidly. The company needed cohesive design across product, marketing, and brand to support funding initiatives and fast user growth.
Established foundational design system reducing handoff friction between design and development. Led end-to-end design for testnet launch, ensuring consistency from marketing to core product.
Built scalable design practices supporting rapid iteration and team growth. Scaled to 100,000 daily active users from launch with significantly reduced design-to-development handoff time.
Timeline
2022 - 2023
Role
Design Lead
Skills
- Product Design
- Design Leadership
- Web3
- Design Systems
Crypto Dashboards
Build an intuitive NFT marketplace requiring both simplicity for new users and sophisticated features for experienced traders.
Led MVP design and development while creating mobile-first component system. Implemented comprehensive analytics dashboard while leading and mentoring team of two designers.
Reduced design-to-development time by 60% and achieved 70% mobile user adoption. Increased user trading activity by 40% through improved analytics and user experience.
Timeline
2023 - 2024
Role
Lead IC Product Designer
Skills
- Product Design
- Design Systems
- Accessibility
- Enterprise SaaS
CurbCutOS
Transform an accessibility consultancy into a SaaS product company. Manual testing processes were taking 40+ hours and weren't scalable for enterprise clients.
Developed automated testing and reporting solutions while creating scalable reporting system for enterprise clients. Built comprehensive documentation system for client onboarding while maintaining high accessibility testing standards throughout transformation.
Successfully launched enterprise SaaS platform, reducing 40+ hour manual testing processes to automated workflows. Significantly decreased client onboarding time through improved documentation and systems.
Timeline
2022
Role
Product Designer
Skills
- Design Systems
- B2B Design
- Documentation
- Component Design
Zalando SE Design System
Create a unified B2B design system serving 25+ designers and researchers while reducing inconsistencies across the platform.
Developed standardized component library and created comprehensive documentation system. Implemented efficient design-to-development workflow while establishing consistent B2B platform experience.
Improved development efficiency by 40% and reduced design inconsistencies by 80% across B2B platform. Achieved 90% design system adoption, decreasing time-to-market for new features by 50%.
Timeline
2018
Role
Product Designer
Skills
- Product Design
- Enterprise Design
- Startup Design
- iOS
Consultancies & Early Work
Scaled design impact across diverse sectors over 7 years - from early-stage startups to established companies, each needing focused design solutions under tight constraints.
Led rapid design sprints for AI, crypto, legal tech platforms. Balanced stakeholder needs with user-centered solutions while building modular systems adaptable across products. Delivered high-impact results within startup timelines.
Shipped products collectively reaching $100M+ valuations. Projects included: Apple, Tela, Wombo, Artscapy, Datacamp, wineg.pt, US Courts, Revolut.